Books Details
Author : Iris Bohnet Pages : 385 pages Publisher : Belknap Press Language : eng ISBN-
10 : 0674089030 ISBN-13 : 9780674089037
Books Descriptions
Gender equality is a moral and a business imperative. But unconscious bias holds us
back, and de-biasing people s minds has proven to be difficult and expensive.
Diversity training programs have had limited success, and individual effort alone
often invites backlash. Behavioral design offers a new solution. By de-biasing
organizations instead of individuals, we can make smart changes that have big
impacts. Presenting research-based solutions, Iris Bohnet hands us the tools we need
to move the needle in classrooms and boardrooms, in hiring and promotion,
benefiting businesses, governments, and the lives of millions."What Works" is built
on new insights into the human mind. It draws on data collected by companies,
universities, and governments in Australia, India, Norway, the United Kingdom, the
United States, Zambia, and other countries, often in randomized controlled trials. It
points out dozens of evidence-based interventions that could be adopted right now
and demonstrates how
